About Brandon Weinberg

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Senior Brand Strategist with 6+ years of experience managing marketing campaigns, building brand affinity, and connecting with communities through digital marketing, traditional advertising, and partnership marketing. A proven track record of creating new avenues of leads and revenue through omnichannel marketing strategies and data analysis.

Expertise in: Brand Management, Project Management, Digital Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Management, Data Analysis, KPI Tracking & Reporting, Social Media Marketing, Email Marketing, Community Sponsorships, Sports Partnerships, Copywriting, Communications.

Experience with: Google Analytics, Microsoft Office, Canva, WordPress, Wix, Squarespace, Joomla, Invoca, UPshow, Smartsheet

SENIOR BRAND STRATEGIST,
ROTHMAN ORTHOPAEDICS

November 2022 - Present

Oversee paid search strategy and budget (Google, Bing) in collaboration with media agency, including co-branded campaigns with hospital partners — achieving a 7,000%+ ROAS and 10M impressions in 2025.
Lead organic search strategy for RothmanOrtho.com, including on-page, off-page, and technical SEO — driving 170K+ leads, 1.4M sessions, 791K new users, and 2,000 AI Search results in 2025; 164K leads and 1M+ new users in 2024.
Oversee display advertising, over-the-top (OTT) advertising, podcast advertising (PHLY, The Phillies Show), print advertising, out-of-home (OOH) advertising (billboards, transit), and TV & Radio partnerships (6abc, Audacy), including strategy and creative direction; OTT reached 2.8M impressions (Roku, Hulu) in 2025; programmatic display advertising generated 27M+ impressions and 32K leads in 2025.
Serve as an Invoca specialist, training AI-informed Signals to improve appointment lead attribution accuracy from advertising-driven calls, as well as partnership and contract management.
Manage, activate, and budget for 150+ community sponsorships and sports partnerships annually, including youth sports, high school & college athletics, professional teams, marathons, health fairs, and non-profits.
Compile and present monthly cross-channel marketing performance decks to operational leadership.

DIGITAL MARKETING SENIOR COORDINATOR, MILWAUKEE BREWERS

March 2021 - October 2022

Managed and assisted in the ideation, planning, project management, and execution of our digital marketing touchpoints - email, website, social media, SMS, and MLB Ballpark app.
Provided strategic analysis to create an improved user experience for Brewers.com. Despite being the smallest market in the league, brewers.com averaged 500,000+ more Unique Visitors in the first half of 2022 than the average MLB Club.
Analyzed and leveraged business data to deliver measurable impact through customer-centric strategies and KPIs by creating detailed reports (data via Adobe Analytics, Looker) that provided insights and trends around social, web, email, and app.
Created new revenue channels by authoring and coordinating sales and marketing messages to subscribers of Brewers Text Alerts, MLB Ballpark app Push and Inbox notifications, and Web Pushes through brewers.com.
A revamp in the design & strategy of our Ticket Guide Emails resulted in 3x Ticket Revenue in 2021 than in 2019 and continued to outperform MLB Club averages in 2022 in Ticket Orders (+31%) and Ticket Conversion Rate (+7%).

SOCIAL MEDIA AND RESEARCH CONSULTANT, KUKUZO PRODUCTIONS

May 2020 - March 2021

Provided insights regarding content, paid social, strategy, and analytics of a prominent writer's Instagram and connected brand accounts. Has resulted in a gain of over 7,000 new followers.
Designed and produced graphics for the client's social media accounts (Pixlr).
Conducted historical and political research for the client's original entertainment-based projects.

MARKETING MANAGER,
TURNKEY SEARCH

October 2019 - November 2020

Managed day-to-day PR/media activities such as: content creation, media monitoring, writing, pitching, social media initiatives, client relations, email marketing, planning and events.
Successfully created, produced, and executed the marketing, logistics, and promotion of Turnkey's first international webinar (A Celebration of Women's History Month).
Led creative services team to facilitate the development of advertisements, sponsorship activation, social media posts and invitations.
Partnered with creative services team to facilitate the development of advertisements, social media posts and invitations for each event.
Strategically identified additional platforms and/or initiatives to further promote Turnkey Search.

MARKETING & NEW MEDIA ASSOCIATE, PHILADELPHIA PHILLIES

Created content and engaged live on the following Phillies social media platforms: Twitter, Instagram and Facebook (Twitter Media Studio and Spredfast for scheduled content).
Produced reports on interaction/engagement numbers across the aforementioned Phillies social media platforms, using CrowdTangle and MLB Fanalytics.
Handled in and out-of-ballpark elements of promotional partnerships in conjunction with the advertising sales department using Satisfi and the MLB Ballpark app.

July 2019 - October 2019

Certifications: Social Media Marketing (HubSpot), Google Analytics (Google), HTML (LinkedIn), CSS (Codecademy), Data Analysis with Python (Codecademy), SEO Foundations (LinkedIn), SEO: Link Building (LinkedIn), SEO: Keyword Strategy (LinkedIn), SEO: Videos (LinkedIn), Excel Essential Training (Office 365/Microsoft 365) (LinkedIn), Strategic Partnerships (LinkedIn)