ABOUT

I believe in open and collaborative communication to ensure that everyone's goals are aligned for success, as well as to encourage a comfortable cadence and relationship.

Experience in Brand Management, Digital Marketing, Project Management, SEM, On-Page SEO, Copywriting, External Communications, Public Relations, Website Management and UX, Data Analysis, KPI Tracking & Reporting, Social Media Marketing, Email Marketing, Local & Community Sponsorships, Sports Partnerships

SENIOR BRAND STRATEGIST,
ROTHMAN ORTHOPAEDICS

November 2022 - Present

Oversee Paid Search (SEM) and Organic Search (SEO) – 2024 work resulted in a 3,600% ROAS from SEM campaigns (up from 793% in 2023), as well as over 1 Million New Users and 164,000 Leads from SEO efforts.
Work with media agency on Digital and Traditional Advertising campaigns, including Programmatic Display Ads, OTT/OLV (Hulu, YouTube), OOH (Billboards, Newsstands, Bus Tails, Train Wraps, Aerial Banners), TV and Media Partnerships (6abc, PHLY), Radio (Audacy), and Print (Philadelphia Magazine, Main Line Today) advertising.
Manage relationships of over 150 Local and Community sponsorships, including contract renewals, new partnerships, partnership activation, brand management, budgeting, and tracking of alliances.
Utilized call tracking platform (Invoca) to train an AI-informed Signal that is used to increase the accuracy of correctly labeling appointment leads achieved through Media efforts.

DIGITAL MARKETING SENIOR COORDINATOR, MILWAUKEE BREWERS

March 2021 - October 2022

Managed and assisted in the ideation, planning, project management, and execution of our digital marketing touchpoints - email, website, social media, SMS, and MLB Ballpark app.
Provided strategic analysis to create an improved user experience for Brewers.com. Despite being the smallest market in the league, brewers.com averaged 500,000+ more Unique Visitors in the first half of 2022 than the average MLB Club.
Analyzed and leveraged business data to deliver measurable impact through customer-centric strategies and KPIs by creating detailed reports (data via Adobe Analytics, Looker) that provided insights and trends around social, web, email, and app.
Created new revenue channels by authoring and coordinating sales and marketing messages to subscribers of Brewers Text Alerts, MLB Ballpark app Push and Inbox notifications, and Web Pushes through brewers.com.
A revamp in the design & strategy of our Ticket Guide Emails resulted in 3x Ticket Revenue in 2021 than in 2019 and continued to outperform MLB Club averages in 2022 in Ticket Orders (+31%) and Ticket Conversion Rate (+7%).

SOCIAL MEDIA AND RESEARCH CONSULTANT, KUKUZO PRODUCTIONS

May 2020 - March 2021

Provided insights regarding content, paid social, strategy, and analytics of a prominent writer's Instagram and connected brand accounts. Has resulted in a gain of over 7,000 new followers.
Designed and produced graphics for accounts (Pixlr).
Conducted historical and political research for original entertainment-based projects.

MARKETING MANAGER,

TURNKEY SEARCH

October 2019 - November 2020

Managed day-to-day PR/media activities such as: content creation, media monitoring, writing, pitching, social media initiatives, client relations, email marketing, planning and events.
Successfully created, produced, and executed the marketing, logistics, and promotion of Turnkey's first international webinar (A Celebration of Women's History Month).
Led creative services team to facilitate the development of advertisements, sponsorship activation, social media posts and invitations.
Partnered with creative services team to facilitate the development of advertisements, social media posts and invitations for each event.
Strategically identified additional platforms and/or initiatives to further promote Turnkey Search.

MARKETING & NEW MEDIA ASSOCIATE, PHILADELPHIA PHILLIES

July 2019 - October 2019

Created content and engaged live on the following Phillies social media platforms: Twitter, Instagram and Facebook (Twitter Media Studio and Spredfast for scheduled content).
Produced reports on interaction/engagement numbers across the aforementioned Phillies social media platforms, using CrowdTangle and MLB Fanalytics.
Handled in and out-of-ballpark elements of promotional partnerships in conjunction with the advertising sales department using Satisfi and the MLB Ballpark app.

For full list of experiences, check out my LinkedIn

Certifications: Social Media Marketing (HubSpot), Google Analytics (Google), HTML (LinkedIn), CSS (Codecademy), Data Analysis with Python (Codecademy), SEO Foundations (LinkedIn), SEO: Link Building (LinkedIn), SEO: Keyword Strategy (LinkedIn), SEO: Videos (LinkedIn), Excel Essential Training (Office 365/Microsoft 365) (LinkedIn), Strategic Partnerships (LinkedIn)